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Prioritizing of selected channels from how they perform
On-going studies of CTR, conversion and the final profitability of the individual channels
Optimization of the performance on each channel
On-going reporting on vital ratios (weeks/months)
Continuous adjustment of the valuing of the value creating user actions |
Avoid the expenses for channels that dont perform
Expert assessment of the profitability of the various channels
Focus on your core business
Follow the strategy and optimize it from facts
Better basis for a profitable business and the documentation for your organization |