Eye tracking analysis - Inflow ApS - A unique basis to optimize

Eye Tracking Analysis

Do you want to make use of one of the most effective and advanced analytical methods to obtain knowledge of your users' actual use of your website?

Eye tracking provides concrete knowledge of where your users are looking or not looking on your website - this provides a unique basis to optimize your online business.

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You get

Eye tracking tests with 5 to 25 respondents

Pre interviews

Think-and-speak test (with test conductor) combined with solo test

Eye tracking - 30 to 90 minutes of user test

Post interview on the total test experience (with 'rating' - characters given to different web elements such as design, pictures, navigation etc.)

Extra: Video reporting (tests and interviews)

Your advantages

Get ahead of your competitors with a unique tool to optimize your online business

More users to do value creating actions from knowledge about where they focus on your website

More value from your online marketing from eye tracking on banners and other online marketing material

Use test respondents answers to get vital qualitative feedback on your website to optimize your e-business concept and in details

What is eye tracking?

With eye tracking a test person is
placed in front of a PC screen and
given concrete user tests while the
test persons eyes are tracked with
infrared light.

This generates "heatmaps" where you
see where the test person focus on the
screen and on the website, banner etc.