A/B test - Inflow ApS - Get continuous improvement of business

A/B Testing

A/B Testing is a uniquely effective test method that can, with 100% certainty to gradually improve a website.
The method:

Your users visit two versions of a web page with small differences.

50% of the users visit page A and the other 50% visit page B - we then track both web pages.

The web page which performs better is maintained while the other is deleted. This is repeated frequently.

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You get

Selection of the areas of the site that are relevant to A/B test

Set up of the A/B test environment

The concept, design and development of page A and B

Definition of Most Wanted Responses and KPI’s

Launch of A/B test

Tracking on the A/B test

Analysis on the data from A/B test

Removal of pages and content which do not perform

Repetition of the process during the period (the number of tests and time period are settled before the start)

Your advantages

Find out exactly what content that creates the best business results

Get continuous improvement of the performance with 100% certainty

Get statistical reporting with documentation of the ongoing improvement of performance

The possibility to combine A/B test with an online survey and other analyses

The principle of A/B testing