One of the first steps to take when working with any online business is to map the useractions that create the most value on your website, to put a concrete value on each and to track everything.
In principle you can divide business websites in two categories
Websites with >online sales<
Websites that creates >contacts with new customers<
Your success criteria online:
- Sales of the product or service that generates the most profit
- Sales of the product or service that has high user interest /volume
- Upsale of add on products
- Upsale (offering a more expensive product and convincing the customer)
- Sign up for newsletter (retention and sales over time)
- Telephone or chat contact with sales support
- Contact formulas for sales support
- Order of sales material
- Tell a friend (relation promotion creates high value)
- Download and print material (for the customer to use in relation to friends, family, colleagues etc.)
Contact Inflow to have your online success criteria mapped.
How much are your user actions worth?
It is very important to prioritize your success criteria and to put a concrete value on each. How much is a contact formula for instance worth for you? 20 EUR or 500 EUR or
? The specific number can be found very precisely and moderated over time. This work is vital to do.
Inflow helps you with this vital value mapping. When it is done we are ready to work out the structure and sales optimized lay out that prioritizes each different value creating action on every page on your website. Read more about success criteria from sales optimization here.
