Eye tracking is one of the most advanced analytical methods to obtain knowledge of your users' actual use of your website. The method provides concrete knowledge of where your users are looking on the website - and where they are not looking - and provides a unique basis to optimize your online business.

With eye tracking user behaviour, users’ barriers to buy (and other value creating user actions) are identified with great accuracy.

We cooperate with BlackBox Global and therefore you are assured the latest and best eyetracking equipment and software in the market:

17 inch flat panel display showing visual stimuli

Infrared light beam to the face (invisible and harmless) to ensure reflections from both eyes

Software calculates where the eyes are focusing 50 times per second by 5 millimeters of accuracy

Non-intrusive technology

Eye tracking tests are conducted with:

5 to 25 respondents (depending on the purpose of the investigation)

Pre interview

Think-and-speak test (with test conductor) combined with solo test

Eye tracking - 30 to 90 minutes of exercise

Video reporting (tests and interviews)

Post interview on the total test experience (with 'rating' - characters given to different web elements such as design, pictures, navigation etc.)

The ‘user solve’ tasks without having to speak, as this can spoil the test results. The tests can be observed through one-way mirror. In the observation room the user's screen is shown displaying the focus of the user's eyes.

Contact Inflow if you want to hear more about optimizing your business with eye tracking.