|
Does your website match your customers' purchasing behaviour?
Your websites basic structure is essential for all further sales optimization. It should be built with basis in:
An overall breakdown of the website in relation to corporate information, products, e-shop, intranets, extranets etc.
Breakdown of landing pages (i.e. front pages for each of your products and service areas)
Prioritizing of information to pages
Get your web pages made from thoroughly developed templates to minimize design costs
Get the flow of your website identified:
Which pages should link to each other?
What value creating actions should be pushed when the user is on a confirmation page?
How should the purchasing and payment flow be in your e-shop?
Get an overview of the user actions that result in auto generated e-mails
What processes can be optimized by the use of auto e-mails?
|
