Whether you allready have an existing tracking tool or if you have the need to start the use of it - Inflow can help you get startet in the right way.

Specific tracking on various marketing channels

Number of executed value creating user actions split up on marketing channels and keywords

User actions on the website

Conversion rate

Bounce rates on the website (on the pages)

Entry and exit pages

Time on page (per page and total)

Popular pages and unpopular pages – and what page the specific visitor sees

Products of most interest among the users

Pageviews per user

When does the users visit the website?

Which computer (software, screen resolution etc.) is used?

And much more…

Inflow has throughout the last many years tested various tracking tools on the market. From this research – and from a cost efficiency point of view - we recommend one or more of the solutions benieth:

Indextools
This tool is used by most of Inflow´s customers. It can measure all vital KPI’s and other key point we might have interest in. At the same time it is very easy to install and it is offered at a very cost effective price.

Google Analytics
Google Analytics is run and developed by Google and is free to use. The tool can be used as supplement to a professional tracking tool and it is perfect for tracking on Google Adwords sponsor links.

Gemius
For instance FDIM – The official association of Danish Internet Medias – has chosen this tools to be used by all its members – so they get a coordinated and consistant tracking that is comparable between all menbers. The price of the tool is calculated from the number of pageviews used in the system.

Clicktracks
This is the perfect tool for recreating historical web user data from logfiles. We will use it for you if you for instance want insight in a period where you havn’t had a professional tracking tool installed correctly.

NetMiners
This tool combines tracking with online surveys and thereby gives a unique opportunity for comparing user actions with user answers - on both page-, answer- and user level.

Other tracking tools:

.. And more.

1st challenge: Get it installed correctly

One thing is to choose the right tool(s) – another thing is to get it installed correctly. If you cooperate with Inflow you will have a garantie that the tracking tools you are using are allways measuring the right value creating actions, their specific value as well as all other parameters of interrest.

Contact Inflow if you want to know more about your possibilities with the right tracking tools.