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Choose the perfect way
to better profits
Let facts decide what’s best. Make your web pages progressively more and more business effective - with 100% certainty.
What is A/B testing?
It is a way to find out which images, graphics, text etc. that performs best. You can perform an A/B test on various banners as well as on concrete landing pages or web pages.
How to perform an A/B test:
Make a web page in two versions - A and B - with small differences
Let your users visit the two pages: 50% go to one side - 50% goes to the other side
Users interact with the pages and you get a specific qualitative assessment of the two pages. You get this from your tracking tool
The page less effective is deleted and the most effective maintained
We test again with new changes on the page and the process continues
It is important that only a few elements are tested on the page - in principle only one thing at a time. This will ensure that only the specific difference is the reason behind the difference in efficiency.
Your benefits:
Find out exactly what content that creates the best business results
100% secure continuous improvement of the website efficiency
Get statistical reporting with documentation on the ongoing efficiency improvement
The ability to combine A/B tests with other analytical methods - such as the questionnaire, eye-tracking, etc. - and from that the possibility of a more precise segmentation in relation to your target groups
Contact Inflow to hear more about the 100% way to
ensure more profits.
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